Blue ocean strategy - Research Paper ExampleDue to these underlining causes, the strategy of BOS is offered high concentration by the organizations operating in this era, among many other rival players (Kim & Mauborgne, 2013).The product, Yellow Tail of Casella Wines of Australia needs to implement the strategy of Blue Ocean as it might prove effective in developing new markets as well as wide range of customers. Other than this, by implementation of Blue Ocean strategy, the organization of Yellow Wine might offer more concentration over wine market as compared to others. This strategy might highlights its market segments in a more effective way such as wine drinkers, easy to go drinkers like beer, cocktail, soft drinks etc as well as any individual desiring to attain a refreshing feeling. However, in order to increase its range of customers or to reach beyond the existing demand, extensive promotion or campaigns is essential.Other than this, the organization of Yellow Wine is implementing Blue Ocean in order to reduce driving cost by amplifying the values of the products.
