Business strategic management - Assignment Example The global business environment is offering a broad range of business opportunities and new clients, and thus allowing Starbucks to create different brands to cater for its market needs. The company is continuing to work towards realizing its long-term goals so as to emerge as the most reputable coffee company across the globe. However, despite the growth that the company is realizing, questions arise as to whether Starbucks is growing in the best way or whether it is exceeding its quest for growth (Richard Ivey School of Business, 2009). This paper will address the various issues that face Starbucks in its quest to emerge as the most preferred company in the world. Every company that undertakes its operations in the global market place encounters a number of issues that hinder their progress, even in the case of the most profitable companies such as Starbucks. Though the company has managed to witness outstanding reputation, it is still facing a number of issues like any other company in the global market place.
