Evaluating TQM of Emirates Airlines - Essay ExampleBy providing a skeletal support for the strategies, it will be easy to allocate resources to the important goals respectively without wastage of precious resources. They also make the task easier for ever employee as it makes clear what they have to do or aim to do and they will be motivated towards a strategy. (Basil Henry Liddell Hart, 1967)Mission and vision of Emirates:The mission statement of Emirates is:“To become a leading airline with good customer relations by encouraging transparency and fair competition and adopting open skies policy.â€The vision of Emirates is:“To become a leading airline by setting new industry standards that has focus on innovation, diversity and customer service.â€Strategies and Goals •