Analytical business report on what ethical consumerism means for businesses - Essay Exampleprimary research has shown that while most respondents supported ethical brands and were willing to work in ethical companies, they still were not ready to pay higher price for ‘ethical chocolate’ of the same taste and quality.During the past three decades the combination of words “ethical consumerism†has become increasingly popular. This paper aims to provide an overview of the concept of ethical consumerism, supported with both primary and secondary research. For a more specific analysis of ethical business, there was chosen an international chocolate manufacturer, the Hershey Company.
